Crustal deformation can create structural traps of various sizes and forms, influence petroleum migration/seal dynamics, and enhance productivity of certain reservoirs.  Knowledge of the structural framework at both field and regional scale is crucial for proper reservoir characterization. 

Advanced petrophysical methods that derive rock type, porosity, and fluid compositions should be employed for important strategic decisions.  Application of these quantitative methods allow forecasts of hydrocarbon production to be based on quantitative means rather than a gut feel. 

Geochemistry can provide incredible insight and value for little cost.  Lab methods can distinguish viable unconventional prospects and answer important questions related to production.